The SelClene Story

(page 1)

From a part time home business to a Million Pound franchise

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SelClene started in 1987 when I advertised for a cleaner for my lodging house. I'd owned a terraced house in Maida Vale, London for some years and filled it with lodgers. The lodgers were untidy and I was forever cleaning up after them. So I decided to get a cleaner.

I called some agencies. Being unhappy with their charges, I advertised privately and had such a good response I had to turn away many good applicants. It seemed a shame to waste these willing workers, after interviewing them and taking up their references. These workers were an asset I could market to other householders in my area. So I advertised their services locally. I charged the clients monthly and then I paid the cleaners. 

I was surprised at the response. Working only part time (keeping my full time job going as well) I accumulated 50 clients in the first year. The business worked and there was huge demand from clients (though I later found I was under-charging for the service).

Gradually and with only part time effort, the agency grew. Initially named 'The Cleaners', I changed this to 'Select Clean' in 1988 and increased charges. Client numbers increased every year. 75 clients by end 1989, 200 by end 1990, 250 by end 1991. 

Yet despite increasing my fees I saw the agency merely as a part time kitchen based home business creating a part time income. 

The kitchen at 112 Portnall Rd, Maida Vale, London W9, where the agency in Maida Vale was started and where cleaners are still interviewed and trained to this day. It doubles as a lodgers' dining area and lounge in the evening.  

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