A Golden Opportunity.
(page 6)

From a part time home business to a Million Pound franchise

SelClene is a Domestic Services Agency. You will provide personnel for various services in the home; cleaning, ironing, and home help for seniors while other services, such as gardening, can be added in rural areas. 
* You will be allocated an exclusive area of 100,000 homes. 
* This is a recession proof business. 

Consider how many more householders now have two people out working in order to pay for a home; neither partner has any desire to come home and clean. Domestic cleaning is a growth sector. 

SelClene - Your responsibilities

People like the luxury of help with the household chores, whatever the state of the economy. What people do not want is the inconvenience of finding someone suitable and replacing them when they leave. You have the answer. 

a) The key initially is to get the GIRL marketing material out. This means recruiting and supervising a team of leafletters to the approved formula. Clients will then enquire after the service. The Castle Call Centre handles all the incoming calls and books you straight into an appointment. 
b) You visit the clients by appointment to sign them up. You must become proficient in the systems used, (contracts and paperwork) and familiar with the sign-up process. 
c) You must also ensure you have recruited sufficient cleaners locally. This will mean placing local newspaper adverts and newsagent cards using our proven marketing strategy for recruiting cleaners. 
d) Also it may mean dialling into the Call Centre computers and making follow up calls to workers on your worker enquiry database to book them in for interview. Mostly The Call Centre will follow up your worker enquiries but you should do so as well after office hours. 
e) You will be booked in to interview your cleaners. You will need to become proficient in the interview system, using the approved contracts, paperwork and training videos for cleaners. 

So on a typical day as a SelClene agent, you will be doing the following:

1. Recruiting leafletters via approved newsagent cards. 
2. Monitoring response from the leafletters. 
3. Doing some leaflet delivery yourself.
4. Visiting clients by appointment to sign them up. 
5. Putting newsagent cards up for cleaners. 
6. Local advertising for cleaners.
7. Interviewing and training cleaners using videos and approved paperwork.
8. Some telephone follow up of cleaners in your area to book them in for interview. 

You must ensure you have enough cleaners ahead of recruiting clients. You have to be quick to offer service - in this business, speed is of the essence. So you need some cleaners lined up before you sign up clients. 


Other franchisees are there to help you. We are a TEAM. In time, you will be in a position to help others. Until then, you can feed off the knowledge of those of us already in the business. 

You will meet your neighbours through National and Regional Meetings. You will read their letters in the 'Letters Pages' of the Newsletter. 

We can take you, an absolute beginner, through each small step until, before you know it, you'll be confidently running the business on your own. 

SelClene Gold - Here is what we offer you.

1) Training Manuals and regular newsletters to enable you to fully research and learn the business. We provide you with the knowledge you need to operate the turnkey SelClene business system. 

2) Sole rights to trade in your own area of 100,000 householders. 

3) Licence to use the SelClene Trade Mark, GIRL logo, and proven marketing literature.

4) Complete stationery start-up pack including:
Client Booklets
Worker Booklets
NCR Contracts for Cleaners
NCR Contracts for Clients
Worker training course, including Worker training videos 
Task Sheets
NCR Worker Earnings Receipt Forms (time sheets)
NCR Key Security Deposit Forms
Full Colour Business Cards,
Full Colour Letterheads
All necessary forms and documents (e.g. P46 etc)

5) 10,000 Full Colour Client Creation 'GIRL' marketing cards. 

6) Area and trading rights protected for four years under a Full Franchise Agreement. 

7) Access via modem link to tailor-made Company owned software which holds your agency on the turnkey SelClene operating system at the Call Centre

8) The 'Call Centre' service to handle all incoming calls and general administration (a fee is charged for this based on client numbers). This saves you having to manage an office full of staff to handle all your calls. It saves you the cost and hassle of having to employ any internal staff!

9) Intensive Training in our Head Office at Craig Y Nos Castle in Wales. We recommend at least seven days training on all aspects of the business covering:

Table set up for in our function room ready for our franchisees to enjoy a sumptuous banquet.

Internal Administrative Tasks:
Worker Vetting & reference checking
Handling all incoming calls from clients & workers 
Allocating workers to clients
Agency Progress Reports
Accounts management

External Tasks:
Marketing for clients
Client Appointments
Interviewing Workers
Worker training
Worker advertising
11) Annual Conference at Craig Y Nos Castle, Biannual Regional Meetings and regular training courses. 

The Cost:

Q: Can I afford it?

A: DO you want to get somewhere? What car do you drive? How much did you pay for your car? Is it a car you like that gets you places in comfort? If so, it probably cost a few bob.

Do you just want a Mini, or a business that will get you somewhere?

* The Full Franchise Option - a 100,000 Householder Exclusive Area and four year agreement:

Entry Fee £7,500 + VAT - this can be spread over the four year term which with interest comes to just £200 per month. This is for the full franchise of 100,000 householder area. 

Plus Monthly Manuals, Newsletters & Publications / Training Materials fee £55.00 PCM (no VAT) 
Plus Exclusive Area Fee (EAF) for sole rights to 100,000 householder area £117.50 PCM including VAT

Total monthly outlay (spreading Entry Fee over four years) = £372.50 PCM. Considerably less than a nice Mini! For a full 100,000 householder area. 
If you take a smaller area, simply adjust the Entry Fee and the Area fee accordingly (the manuals at £55.00 PCM remain the same price regardless of size of area) - see mini-franchise option below. 

If you are looking for a budget offer, consider a Mini Franchise - see below:


NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW!

* The Mini-franchise Special Offer - a franchise at a discount!


NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW! NEW!
We have recently introduced a mini-franchise option where you can take half an area or one tenth of an area at one half or one tenth the cost (i.e. you are charged pro rata according to the size of the franchise and area you take). 

* The Exclusive Area Fee for sole rights to 100,000 householder area normally £117.50 PCM including VAT is then reduced. As you take fewer householders, the area fee is reduced pro rata. 

* The Initial Franchise Fee of £7,500 is also reduced pro rata. So if you take one half of the area you pay one half of the Initial Franchise Fee or if you take one tenth of the area you pay one tenth of the Initial Franchise Fee and so on.

* As you add areas later, so you can increase your monthly contributions (and top up the Initial Franchise Fee for each area taken). This means you can budget your growth according to your growing income from the business - never biting off more than you can afford. 

* The Monthly Manuals and training materials fee of £55.00 PCM remains the same for the mini franchise option. 
testimonials - 

What our Franchisees have to say

* Do what the Manuals tell you, in the time-scale they suggest, Above all, don't just consider it. DO IT. 
Jeff Shulkind - SelClene (Merseyside & St. Helens)
400 clients

* Provided you are committed, you follow the instructions in the newsletters, those discussed in the regional and national meetings and do not try to re-invent the wheel you will succeed, period.
Aubrey Schultz - SelClene (Barnett)
550 clients

* SelClene provides franchisees with all the techniques and support they need to grow their business and make a very good personal income. No one who follows the system exactly can fail. 
Neil Pettit - SelClene (East Midlands)
200 clients

The following franchisees may be consulted about the business (listed alphabetically - some agencies are small and growing, others are more established)

 

1) Trevor Barrett SelClene (Northampton)  124 clients Tel: 01604 407337 e-mail 

2) Andrew Boothman SelClene (Woking-Guildford) 500 clients Tel: 01483 521777 e-mail 

3) Majella Donnellan SelClene (Docklands) 400 clients Tel: 0208 262 5878 e-mail 

4) George Fletcher SelClene (Preston) 210 clients Tel: 01772 866181

5) Phil Grigg SelClene (East Essex) 160 clients Tel: 01245 324391 e-mail 

6) Blandine Hosker SelClene (St. Albans) 700 clients Tel: 01727 863045 e-mail 

7) Pat Jarvis SelClene (Isle Of Wight) 110 clients Tel: 01983 810090 e-mail 

8) Nora Magee SelClene (Dulwich) 850 clients Tel: 0208 299 9464 e-mail 

9) Aubrey Schultz SelClene (Barnet) Services 550 clients Tel: 0208 341 7888 e-mail 

10) Robert Taylor SelClene (West) 380 clients Tel: 0800 594 7447 e-mail 

11) Phil Young SelClene (Battersea) 750 clients Tel: 0207 627 3874 e-mail 

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