A Golden Opportunity. (page 2)
From a part time home business to a Million Pound franchise
I registered the name
'SelClene' and took out a Trade Mark.
I felt more people should know about SelClene. So I advertised my agency
as a 'Business Opportunity' to be published in a series of monthly
manuals.
To my surprise, large numbers subscribed. Over the next year (1991-2) I
wrote a series of business manuals on how to run the agency.
* Month One explained the business concept.
* Month Two explained how to attract client enquiries.
* Month Three explained how to convert enquiries into sales.
* Month Four covered worker marketing and
* Month Five explained how to vet workers for honesty, reliability and
competence.
* Subsequent months dealt with administration, budgeting and business
development.
In 1994/5 areas were made exclusive in return for an 'Exclusive Area Fee'. We had become a fully fledged Franchise. In 1994 we had our first SelClene Franchise Conference.
Immediately below you can see three of a party of twenty of our franchisees enjoying a well earned break in France on a company sponsored trip.
A: My investment in Lloyd's of London had seemed too good to be true. It was!
I expected to sit back and watch the profits pour in, but instead I saw my
house vanish down an open drain. I did however learnt the reason why SelClene
works so well.
SelClene works because it is a business producing a real service of real
value to real people who have an identifiable and growing need.
The domestic services sector in Britain is now
worth an estimated £9bn a year (Norwich Union Report) up from £4bn five
years ago. More and more couples comprise two partners both choosing to
work, leaving less time to do the household chores.
Domestic Services is forecast to be a massive growth sector in 2000-2005.
SelClene is a niche provider efficiently and profitably servicing a part
of this huge and growing client demand.
Our early franchisees helped improve the business with new ideas: You can
see some of them in the pictures above on a trip we all took to France. These include, Rocky O'
Brien (SelClene Plymouth), Phil Young (SelClene Battersea),David Dickson (SelClene Sheffield), and David
Robinson (SelClene Ayr and SelClene Edinburgh)
