A Golden Opportunity. (page 2)
From a part time home business to a Million Pound franchise
I registered the name 'SelClene' and took
out a Trade Mark.
I felt more people should know about SelClene. So I advertised my
agency as a 'Business Opportunity' to be published in a series of
monthly manuals.
To my surprise, large numbers subscribed. Over the next year (1991-2) I
wrote a series of business manuals on how to run the agency.
* Month One explained the business concept.
* Month Two explained how to attract client enquiries.
* Month Three explained how to convert enquiries into sales.
* Month Four covered worker marketing and
* Month Five explained how to vet workers for honesty, reliability and
competence.
* Subsequent months dealt with administration, budgeting and business
development.
In 1994/5 areas were made exclusive in return for an 'Exclusive Area Fee'. We had become a fully fledged Franchise. In 1994 we had our first SelClene Franchise Conference.
Immediately below you can see three of a party of twenty of our franchisees enjoying a well earned break in France on a company sponsored trip.
A: My investment in Lloyd's of London had
seemed too good to be true. It was! I expected to sit back and watch
the profits pour in, but instead I saw my house vanish down an open
drain. I did however learnt the reason why SelClene works so
well.
SelClene works because it is a business producing a real service of
real value to real people who have an identifiable and growing
need.
The domestic services sector in Britain is
now worth an estimated £9bn a year (Norwich Union Report) up from £4bn
five years ago. More and more couples comprise two partners both
choosing to work, leaving less time to do the household
chores.
Domestic Services is forecast to be a massive growth sector in
2000-2005. SelClene is a niche provider efficiently and profitably
servicing a part of this huge and growing client demand.
Our early franchisees helped improve the business with new ideas: You
can see some of them in the pictures above on a trip we all took to
France. These include, Rocky O' Brien (SelClene Plymouth), Phil Young
(SelClene Battersea),David Dickson (SelClene Sheffield), and David
Robinson (SelClene Ayr and SelClene Edinburgh)
